Business Administration

An Innovative Integrated Master’s Program with Bachelor’s in

Leadership + Analytics + Business Ethics

Business-focused pathway emphasizing leadership, communication, and managerial thinking; suited for management and entrepreneurial careers.

Core Business
Management

Immersive Learning

Experience

Industry Oriented
Curriculum

Future Career
Opportunities

Core

Business
Management

Immersive

Learning

Experience

Industry

Oriented
Curriculum

Future

Career
Opportunities

Everything You Need to Know

About the Integrated BBA Program

Q1. What is unique about the BBA program under IMP at PU?

The BBA under IMP is a 3-year, 6-semester program designed with a strong experiential learning approach. It focuses on blending academic knowledge with real-world exposure through industry engagement, field visits, and hands-on learning experiences.

Q2. What makes this Integrated BBA program different from traditional BBA courses?

It integrates immersive experiential learning, corporate exposure, flexible credit-based learning, and real-time industry interaction, making it more practical and industry-oriented than conventional programs.

IDEAL STUDENT PROFILE

Q3. Who should choose this BBA program?

This program is ideal for students who are curious, career-oriented, and interested in business, entrepreneurship, analytics, digital business, or management careers.

Q4. What skills or mind-set is expected from students?

Students should have openness to learning, problem-solving ability, communication interest, creativity, and willingness to engage in real-world business situations.

PEDAGOGY & LEARNING EXPERIENCE

Q5. What teaching methods are used in this program?

The program uses case studies, simulations, group projects, role plays, business games, presentations, and field visits to ensure practical understanding.

Q6. Is learning limited to classroom teaching only?

No. Around 40% of the learning happens outside the classroom through experiential activities, corporate exposure, and study excursions.

Q7. Are industry experts involved in teaching?

Yes, many courses include sessions by industry professionals to connect academic learning with real business practices.

STUDENT GROWTH & FUTURE READINESS

Q8. How does the program help in overall student development?

It builds critical 21st-century skills such as creativity, innovation, communication, teamwork, critical thinking, and problem-solving abilities.

Q9. Does the program support personality and leadership development?

Yes, through group activities, presentations, and real-world exposure, students develop leadership qualities and professional confidence.

CAREER TREND & OPPORTUNITIES

Q10. What career paths are available after this BBA program?

Students can pursue careers in management, business analytics, digital marketing, logistics, finance, entrepreneurship, and corporate roles.

Q11. Can students pursue higher studies after this program?

Yes, students can go for MBA or specialized master’s programs in India or abroad.

Q12. Does the program support entrepreneurship?

Yes, the program encourages entrepreneurial thinking through real-world projects, industry exposure, and business-oriented learning modules.

Apply Now

Discover the PU Way of Learning: Innovative. Integrated. Industry-Immersive.

ABOUT PRESTIGE UNIVERSITY

At Prestige University Indore, learners are at the heart of everything we do.

We are a new-age professional university, established in 2022 under the Madhya Pradesh Private University (Establishment & Operation) Act, 2022, recognized by the University Grants Commission (UGC) and a member of the Association of Indian Universities (AIU), and are being shaped to provide a premier, high-quality learning experience. While the university is new, it is founded and supported by a three-decade-old Prestige Education Foundation.

INNOVATION-ANCHORED LEARNING

Our educational philosophy — To Know. To Do. To Be. — draws from timeless wisdom of holistic learning while embracing contemporary challenges. Programs are designed around an industry-relevant curriculum, encouraging students to solve real-world problems through projects, internships, and live collaborations.

AN ECOSYSTEM FOR EXCELLENCE

Situated in Indore, Central India’s industrial and educational hub, PU thrives within a vibrant ecosystem of enterprises, start-ups, and research institutions. This proximity ensures continuous engagement with industry mentors, recruiters, and innovation partners across domains such as management, analytics, technology, and entrepreneurship.

THE MPLO MODEL EDUCATION

The Multi-Path Learning Opportunities (MPLO) Model Education at Prestige University is built on flexibility and choice. The Multi-Path Learning Opportunities (MPLO) Model allows students to design their own academic journeys with multiple pathways, entry points, and outcomes.

Aligned with NEP 2020, MPLO embodies the future of higher education—flexible at the undergraduate level, industry-ready at the graduate level, and globally relevant at every stage.

INTERNATIONAL IMMERSIVE LEARNING

PU Indore partnered for an international immersion engagement with IACT College, Malaysia. The proposed international immersion for our undergraduate students focuses on 'Digital Media Content Creation' and is designed as a week-long, hands-on, workshop-led experience in sophisticated studios at IACT in Malaysia. IACT Malaysia is a five-decade-old, premier, creative-communications-focused institute that is supported by the Malaysian Advertisers' Association. It integrates areas such as social media strategy, mobile content production, and digital campaign execution, along with cultural exposure. The emphasis here is on learning by doing—complementing our classroom teaching with practice-based, globally contextualized experience.

Highlights of Integrated BBA Program

The Future of Business is Sustainable

A modern BBA program goes beyond textbooks — it builds critical 21st-century skills such as creativity, innovation, communication, teamwork, critical thinking, and problem-solving abilities.

Innovation – Turning ideas into impactful solutions.
Technology – Empowering future-ready business minds.
Experiential – Learning through real-world exposure and practice.

Academics Nature	Quantitative Rigour	Suitable Background (Plus 2)	Interest Orientation	Higher Studies Technical/ Research track After 3/4 Years	Professional Path at PU (3+2 years)	Ideal Student Profile
Business BBA foundation + leadership orientation	Moderate to Low	Commerce / Arts / Science	Management, Entrepreneurship, Marketing, HR	MBA (India/Abroad), professional programs	MBA (Management track) or cross integrated MSc Data Science	People-oriented, leadership driven, less math-heavy

Discover the PU Way of Learning: Innovative. Integrated. Industry-Immersive.

ABOUT PRESTIGE UNIVERSITY

At Prestige University Indore, learners are at the heart of everything we do.

INNOVATION-ANCHORED LEARNING

AN ECOSYSTEM FOR EXCELLENCE

THE MPLO MODEL EDUCATION

Aligned with NEP 2020, MPLO embodies the future of higher education—flexible at the undergraduate level, industry-ready at the graduate level, and globally relevant at every stage.

INTERNATIONAL IMMERSIVE LEARNING

Distinguished Faculty and Global Exposure

PU’s faculty — scholars, practitioners, and researchers from IIM Ahmedabad, Indore, Calcutta, and leading global universities — bring a rare blend of academic rigor and professional insight. Their mentorship nurtures both competence and character. Through international partnerships and cross-border collaborations, PU provides students with pathways to global exposure, dual-degree options, and research opportunities.

Scholarships that Illuminate Mind

This initiative provides scholarships to deserving students joining our programs, aiming to close the gap and empower the next generation of changemakers.

sTATE-OF-THE-ART-CAMPUS

Award-Winning Step-Hill Campus

A globally recognized architectural landmark — Architizer A+ Award winner — the PU campus in Indore redefines learning spaces with sustainable design, open studios, collaborative courtyards, and digital learning hubs.

Residential Life

PU offers a fully residential programme with world-class student housing on-campus for both women and men, enabling immersive learning, community living and round-the-clock academic and cultural engagement.

Admission process

Eligibility Criteria

12th Standard (10+2) from any recognized Indian or international board.
Management Programs requires minimum 60% aggregate marks in 12th, in any stream.
Computing Programs requires minimum 60% aggregate marks in 12th, in any stream with Math’s mandatory.

Application Submission

Complete the online application form available on the institute’s official website.
The registration fee must be paid for the application to be considered.
Student must appear for the PU Aptitude Test.

Required documents

Updated Resume/CV
10th and 12th-grade certificates
Transfer Certificate and character certificate
Photo ID proof (Aadhaar/Passport)
Passport-size photograph

Screening & Shortlisting

Applications are reviewed based on:

Academic record and character certificate
Professional achievements
Statement of Purpose (SOP) or Career Goals Essay (if applicable)

Personal Interaction / Interview

Shortlisted candidates are invited for an On-Campus Group Discussion and Personal Interview.

Selection & Offer Letter

Selected candidates receive a Provisional Admission Offer via email.
Admission is confirmed upon:

Acceptance of the offer
Submission of required documents
Payment of the first installment of Programs fees

Program Fees Payment

Fee Structures:

Program / Facility	Fee (Per Annum)*	Details
5-Year Integrated Master’s Program	INR 4.3 Lakhs	Tuition fee per academic year
On-Campus Hostel Accommodation (Optional)	INR 1.1 Lakh	Twin-sharing rooms with centralized air-conditioning, including 4 vegetarian meals / day.

*Fees may be revised upward on a year-on-year basis.

Orientation & Programs Commencement

Candidates attend a pre-Programs orientation session introducing faculty, curriculum, and expectations.
Classes commence as per the academic calendar.

Life at pu

Locate Us

Prestige University, Survey No.203,
Ringnodiya, Ujjain-Indore Road,
Indore-453551, Madhya Pradesh, India

Locate Us

Prestige University, Survey No.203,
Ringnodiya, Ujjain-Indore Road,
Indore-453551, Madhya Pradesh, India

An Innovative Integrated Master’s Program with Bachelor’s in