About Me
- Department: Marketing / Brand Management
- Educational Qualifications:
PhD (Pursuing) – Indian Institute of Management, Kozhikode (IIMK)
PGDM – Goa Institute of Management (GIM), 2000–2002
B.Com (Hons.) – Panjab University (PU), 1997–2000
- Area of Expertise / Teaching Subjects:
Brand Management, Integrated Marketing Communication, Advertising Strategy, Account Planning, Marketing Strategy, Creative Appreciation
- Industry / Academic Experience:
Over 20 years of experience across advertising, brand strategy, entrepreneurship, and teaching.
Industry Experience
- Co-Founder, Fatmen (June 2021 – Current)
- Head of Strategy, 82.5 Communications (Sept 2019 – May 2021)
- Executive Director, Lowe Lintas (April 2013 – Jan 2019)
- Founder, Genesis Institute of Business Management, Pune (May 2007 – March 2013)
- Sr. Brand Planning Director, Lowe Lintas (Feb 2002 – April 2007)
Notable Achievements / Leadership Highlights
- Led Strategy function across 4 branches at 82.5 Communications (Ogilvy Group).
- Over a decade-long association with Lowe Lintas across two stints.
- Founded Genesis Institute of Business Management with a focus on practical marketing education.
- Extensive visiting faculty experience across reputed institutions for over 20 years.
Professional Summary / Introduction
Rishabha Nayyar is a seasoned brand strategist and marketing educator with over two decades of experience in advertising and brand management. Beginning his journey with Lowe Lintas in 2002, he has built a distinguished career across leading agencies including 82.5 Communications (Ogilvy Group), where he headed the strategy function nationally.
An entrepreneur at heart, he founded Genesis Institute of Business Management to make marketing education more relevant and industry-aligned. Currently pursuing a PhD from IIM Kozhikode, he combines industry depth with academic rigor. Passionate about theatre and teaching, he brings real-world brand insights into the classroom, enriching learning with practical perspectives and strategic thinking.
