About Me
- Department: School of Management – Marketing
- Educational Qualifications:
Ph.D. (Marketing) – SVKM’s NMIMS University, Mumbai;
Executive MBA (Silver Medallist) – SVKM’s NMIMS University;
Strategic Management Program – Indian Institute of Management Calcutta;
MBA (Marketing) – IGNOU, New Delhi;
B.E. (Electrical Engineering) – LD College of Engineering, Gujarat University
- Area of Expertise / Teaching Subjects:
Omnichannel Marketing, Sales & Distribution Management, Customer Relationship Management (CRM), Customer Experience (CX), Marketing Analytics, B2B Marketing, Strategic Marketing
- Industry / Academic Experience:
Over 30 years of leadership experience across engineering, manufacturing, energy, and consumer sectors, including roles such as Business Head, National Sales Head, and CRM leader with organizations like Parry Enterprises (Murugappa Group), Sterling & Wilson (Shapoorji Pallonji Group), Wind World (Enercon), Wärtsilä India, LG Electronics, Hitachi, Hyundai Electronics, Voltas (Tata Group), and GMMCO (Birla Group).
Currently serves as Professor of Practice – Marketing at Prestige University, Indore.
Notable Achievements / Research Highlights / Awards
- Published research in Indian Journal of Marketing on omnichannel retailing and brand loyalty.
- Research focuses on cross-channel integration, customer perceived value, brand preference, and brand loyalty in omnichannel environments.
- Reviewer for Journal of Retailing and Consumer Services (ABDC A) and Marketing Intelligence & Planning (ABDC A).
- Silver Medallist – Executive MBA, NMIMS University.
- MD’s 3E Award – Wärtsilä India.
- Best Service In-Charge Award – LG Electronics.
Professional Summary / Introduction
Dr. Dinesh Sharma is a marketing academic and practitioner who bridges industry experience and research-driven academic practice. With more than three decades of leadership experience in sales, marketing, CRM, and business strategy, he brings deep industry insights into management education.
He earned his Ph.D. in Marketing from SVKM’s NMIMS University, Mumbai, where his research examined cross-channel integration and customer perceived value in omnichannel retail environments. His work employs advanced analytical techniques including systematic literature review, meta-analysis, Structural Equation Modelling (SEM) through Multi-Level Modelling (MLM), and configurational analysis (fsQCA) to understand consumer decision-making in digitally integrated markets.
His research and teaching interests focus on omnichannel marketing, customer experience, CRM, B2B marketing, and data-driven marketing strategy, integrating case-based learning, industry insights, and analytics-driven decision frameworks in management education.
