Shivrinder Pal

About me

• Department: Academics – Marketing
• Area of Expertise / Teaching Subjects: B2B Marketing, Sales and Distribution Management, Consumer Behaviour
• Industry / Academic Experience: 27 years’ experience in Education and Training Industry, which includes 10 years of International experience.

Notable Achievements / Research Highlights / Awards 

Presented Papers in international conferences like ACR (Advances in Consumer Research) and AMA (American Marketing Association). Had published a paper in ACR which is ABDC B category journal

Professional Summary / Introduction 

Prof. Shivrinder Pal brings over three decades of rich industry experience in marketing, sales, and strategic business development especially in Education and Training industry. Having worked with leading organizations in India and internationally, he has led cross- functional teams, executed large-scale projects, and mentored professionals in real- world business challenges. Transitioning into academia, he is committed to bridging the gap between theory and practice through experiential learning, case-based pedagogy, and industry-integrated curriculum. His areas of teaching and research interest include B2B marketing, sales management, consumer behavior and marketing strategy. Prof. Shivrinder Pal is passionate about preparing students for market realities by fostering critical thinking, problem-solving, and ethical decision-making.